Brand Designer

Coursera | In-house

New York, NY

Contract: 10/23 – present

Collaborates with design teams to develop and maintain flexible design system, encompassing brand values and brand assets such as logo system, typography, color palette, and other elements.

• Creates and expands design system to ensure brand consistency across long format touchpoints such as ebooks, reports, marketing materials, etc.

• Collaborates with designers, copywriters, and other stakeholders to create on-brand marketing collateral, campaigns, and communications

• Evolves and refines design system over time, incorporating industry changes and business needs

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Graphic Designer / Illustrator

Ann Wood Vittitow Design | Freelance

New York, New York

02/20 – present

Creates design systems grounded in strategy for B2B and B2C clients, communicating brand stories to increase revenue and meet business goals.

• Executes visual identity systems, style guide s, print, advertising, social media, and digital

Illustrates digital patterns to print on products and sell on e-commerce platforms.

• Manages 5-star Esty shop including inventory, production, customer relations, marketing, advertising, packaging  and shipping, and illustration

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Brand Designer

Johnson & Johnson | In-house

New York, NY

Full Time Employee: June 2022 – January 2023

Contract: January 2021–June 2022

Managed multiple projects including branding of omnichannel support services program addressing low engagement in 6+ therapies, increasing treatment preparation from 50% to 95%. Brand received runner-up in 2021 J&J Design Impact Awards.

• Collaborated with 100+ cross-functional team members to address over 20 unmet patient needs and behavioral nuances

• Delivered pilot within 6 month deadline; evolved and scale d brand to 6+ therapies

• Built brand concept, identity system, and 50+ pages of brand guidelines

• Curated over 700 pages of strategic touchpoints, including customized welcome kits, that provide seamless support across ecosystem

• Partnered with 10+ vendors to lead art direction across print and digital, marketing, packaging, environmental, photography curation, copywriting, and marketing

 

Initiated innovative patient-featured photo/videoshoot to create ownable visual language, support diversity initiatives, and decrease cost by over 40%.

• Presentation included business value, concept, art direction, and recruitment strategy

 

Translated complex research to digital tools and user journey storytelling for business teams.

 

Developed set of 10+ FDA-approved documents for Janssen therapy program.

• Provided art direction with copywriters and clients, implementing design best practices of typography, layout, and composition

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Graphic Designer

VIA Studio | Branding agency

Louisville, Kentucky

Mid-level: March 2019–October 2019

Junior: July 2017–March 2019

Collaborated with 15+ designers and strategists for over 40 B2B/B2C clients in a fast-paced environment to drive revenue through compelling brand experiences.

• Collaborated with strategy to build strategic brand storytelling

• Partnered with developers to create digital assets and bring digital concepts to life

• Created identity systems and implemented creative such as logos, identity systems, advertising, environmental design, UX / UI, print, illustration, and digital, among others